TL;DR
Sushinet was founded by one of the original founders of
Treat'Em, a Sydney dessert and gift-box
store built on Shopify. Not the investor kind — the kind who is in the admin at 11pm.
That meant inventory, several shipping methods running at once, and working out which orders to
prioritise to make next-day delivery. Above all, it meant never missing one.
It also meant answering customers, handling support, and going into the theme whenever the
storefront had to do something Shopify would not do on its own — while trying to claw back the
parts of the week that kept eating the week.
None of that is unusual. It is simply what running a Shopify store is, and it is why this studio
builds what it builds.
We have been building on Shopify since 2018, which means through most of what the platform has
put its merchants through since: Liquid and Online Store 2.0, the long migration from the REST
Admin API to GraphQL, and checkout scripts giving way to checkout extensibility and Functions.
Every one of those broke something that used to work. Knowing which changes are worth chasing —
and which are noise — is most of what experience on this platform actually buys you.